After selling and purchasing a few businesses over the last year, I’ve spent the last few months focused on ways to grow my business and my local online presence. Here’s my latest post on how to get more out of your local business listing.
Why Local?
With all of the online business listing platforms, it can be easy to forget about the local market.
There are lots of reasons why you should focus on your local business listing.
Even if your business is listed on a national or global online business listing platform, you should still make sure to include your local city on the list.
Here are a few reasons why local is important:
Local is where the action is. The majority of searches are done from the local area. If your business is not listed, you’re missing out on the majority of potential customers.
Listed businesses are listed higher in search results. When you’re competing against thousands of local businesses, getting listed as the top result is not always going to be easy.
Local listings are always free. If your business is listed on a local business listing platform, it will always be listed free.
local business listing optimization can get your business to the top of search results. If you’re not listed on the first page of search results, you’re missing out on potential customers.
Local listings are a perfect way to capture the majority of online searches. According to comScore, 70% of online searches are done within 50 miles of the local area.
Local search is a critical part of any marketing strategy. If you’re not doing any local marketing, then you’re missing out on a huge potential customer base.
Local is where most of your customers are. When I’m looking for new businesses to buy, I’m always looking for businesses that are in the local area. If you’re looking to sell your business, your best bet is to look for a business that is in the local area. If you don’t have a local buyer, you’ll be hard pressed to sell your business.
The best way to decide if a business is worth buying is to talk to people who have bought businesses. You can ask your account, or any of your current customers if they would be interested in buying your business.
If you’re in the Denver, CO area, you should also be looking for businesses in your local area.
